The V2M concludes the first market study to commercialise the joint use of V2B and V2G services

This information will be used by the V2Market project to identify ways through which to make V2B/V2G services accessible to all the interested users. But also, it will showcase how V2B/V2G can also be an environmentally sustainable and economically beneficial business opportunity for electric vehicle owners.

The V2M, a Horizon 2020 project to incorporate electric vehicle batteries into the electricity system as storage and flexibility capacity, is taking of. As part of Work Package 2, coordinated by Associació Ecoserveis, the project concluded in March an advanced market study to commercialise the joint use of V2B and V2G services. For this purpose, an extensive qualitative research was conducted to document the views, interests and needs of various actors involved in the promotion of sustainable mobility (such as car manufacturers, aggregators, EV owners and so).

This information will be used by the V2Market to identify ways through which to make V2B/V2G services accessible to all interested users, while showcasing how V2B/V2G can also be an environmentally sustainable and economically beneficial business opportunity for many. As part of this research endeavour, in the month of March there were conducted a total of four focus groups in the city of Barcelona. The focus group with the EV owners took place in a cafè (the Eroica Cafè, in Bareclona) in order to create a good enviroment in which all the participants felt comfortable to share their experiences. The goal of all the four focus groups was to collect the knowledge and the opinions of twenty-five participants from all over Europe.

Four Focus Groups

A focus group is a research method that brings together a small group of people to answer questions in a moderated setting. Some of the focus groups for the WP2 were online, and the one dedicated to the EV owners took place in a cafè in Barcelona. The main goal was to set up a space for everyone to feel comfortable and share their experiences and ideas.

  • The first focus group invited electric vehicle owners from the Barcelona vicinity, and it addressed their assessment, interests and capacity to use V2B/V2g on a daily basis.
  • The second and third focus groups gathered a diverse range of experts such as car and V2G manufacturers, e-mobility innovation consultants, researchers and legal advisors, which sought to collectively find opportunities to make V2B/V2G accessible and profitable in Spain and in the European Union.
  • Finally, the fourth focus group featured potential aggregators, which explained what their conditions would be to operate as aggregators of flexibility through V2B/V2G.
Focus Group online session
Ev owners focus grup at the Eroica Cafè (Barcelona)

After the market study, the project plans to include a pilot site in the Barcelona Metropolitan Area and the creation of new financial resources and business models. All these activities aim to develop the market framework conditions to mainstream Vehicle-To-Grid (V2G) and Vehicle-To-Building (V2B) services in the electricity markets.

Find out more about the project on the website or on social media.

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