In recent years, the progressive impoverishment of the population, the low quality of the building and the high price of electricity has meant that many neighbours found themselves in difficulties to deal with invoices.

For this reason, we propose to transform the calories burned by participating in a race, per kWh of electricity and gas consumption of families who are in fuel poverty.

The concept of solidarity race (Run for charity) is a proven and effective way to engage citizens on a problem or social priority, as well as contribute to improving the situation causes. One example is the initiative “Wings for Life World Run” which in 2014 reached 3 million for the study of spinal diseases or England, where this kind of racing mobilized more than 5 million people last year.